CBC2WTP v.1.1 (Beta)

This tool calculates maximum willingness to pay (WTP) values based on utility values stemming from choice based conjoint analysis.
(c) Reto Hofstetter, Pricingblog.com

Your Input

Copy-paste your utility data here. The data needs to follow a specific format (see below).

Insert your utility data in the textare above. Your data should have the following format:

4,1  #first attribute: number of attribute levels and level selected for WTP calculation
3,1  #second attribute: ... 
3,2  #third attribute: ... 
3,2  #fourth attribute: .... add as many attributes as you like
*
58,175,288,405,520 #the price levels used in your cbca (at leat 4 levels are required for the tool!)
*    #utility data has to follow in the next rows. Note that data should make the above attribute levels and must include a no choice option at the end of the line
Respondent,brand1,brand2,brand3,brand4,compact1,compact2,semiprof,8,10,14,2,4,8,58,175,288,405,520,NONE
1,-0.299,-0.763,0.792,0.27,-0.927,-1.413,2.34,-0.788,-0.16,0.948,-6.412,1.335,5.076,9.265,4.052,0.323,-4.791,-8.849,6.595
...
...

Download a sample data file here (digicam.txt)